He Came From The Desert
The man called “Bruno” died Sunday, age 80, apparently with, as they say, “his boots on.”
As chief of the Phoenix fire department and afterwards, he was a constant professional presence, lecturing to the four corners of the world.
He spoke the gospel according to Alan and he amassed legions of followers.
That gospel was at its root about caring for people, your own and the folks in the community, a delightful message from a needed messiah.
Bruno reformed the idea of ambition since it is often seen as being a coarse behavior.
Ambitious he surely was but in the way of a Lincoln, always unassuming and low-key.
He wore his fame as the lightest of garments.
Leaders aren’t just defined by what they do, but also how they do it.
Here he was the master.
To return to Lincoln for a moment, it has been said that he was, in part, “plain, funny and kind…”, which, of course, was Alan to a T.
He was both irreverent and self-deprecating as he eschewed every aspect of importance or ego, dressed in well-worn jeans and a Hawaiian print shirt.
In the end, while his message was critically needed, it is the essence of the man as leader which deserves to endure: his kindness, simplicity and caring, bereft of the trappings of power and fame.